Following their recent teaser campaign that announced an upcoming launch in the New Capital, recently-found developer Edge Holding has revealed the name of their project with a new outdoor campaign. With ads that feature different images and slogans, the ad copy informs viewers of the payment terms and defines the project as “The island of the New Capital”. The reveal started to spread at the beginning of May and uses uni-poles, double-decker poles, billboards, as well as gates and serial combinations across the Greater Cairo.
