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Following their recent teaser campaign that announced an upcoming launch in the New Capital, recently-found developer Edge Holding has revealed the name of their project with a new outdoor campaign.

  With ads that feature different images and slogans, the ad copy informs  viewers of the payment terms and defines the project as “The island of  the New Capital”.

The reveal started to spread at the beginning of  May and uses uni-poles, double-decker poles, billboards, as well as  gates and serial combinations across the Greater Cairo.

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