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Your New Home at Vida Residence Awaits on Cairo's OOH Spaces
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Awareness Campaign

Your New Home at Vida Residence Awaits on Cairo's OOH Spaces

By INSITE OOH
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February 4, 2025 1 week ago
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1 minute, 37 seconds
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Vida Residence by pioneering real estate developers ELAF Developments and Kayan Developments climbs on Greater Cairo’s OOH platform with a new Out-of-Home advertising campaign launching the newly established residences. ELAF Development’s prior successful OOH appearance was during October 2024 when it was advertising for Cairo Plaza and had amazing discounts and installment plans. Kayan Development’s previous campaign was during September 2024 when it launched a branding campaign to increase brand awareness. ELAF Developments in collaboration with Kayan Developments are currently back on billboards even stronger with their new project Vida Residence. The campaign is widely distributed across the city in high-traffic areas to grab maximum attention of OOH audiences and potential buyers. 

The main tagline used in the campaign translates to “Your New Home Awaits You” while the campaign prominently displays Vida Residence’s logo. The ad copy “Living, Sharing, Growing” is also used as separate phrases on the bottom banner of the billboard. The top of the billboard prominently displays the logos for Kayan Developments along with ELAF Developments. The hotline is also displayed for additional information along with Kayan Development’s website domain. A faded image of a woman surrounded by greenery is also portrayed giving the campaign an aesthetically pleasing look. A separate visual portrays a woman in the background with a nose piercing and a burgundy backdrop surrounded by floral patterns. Another visual shows a girl with red hair done in a bun holding flowers that she seems to be smelling. 

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Vida Residence in October Gardens is a high-quality residential development showcasing modern architecture and urban planning. Developed by Kayan and Elaf, it combines luxury, practicality, and affordability. Residents enjoy well-designed homes, beautiful surroundings, and convenient access to amenities and key locations.

For more about Kayan Development’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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