Real estate developer Next Home has reappeared on the roads of Cairo with a new campaign that announces their latest project: Next Point.

  The ads display images of the project, as well as shots of the stars  from DMC’s Abu El 3rosa sitcom, with ad copy that informs viewers of the  payment terms and name Point as the codeveloper of the project.

 Launched during the first days of May, the campaign uses large  uni-poles, gates, billboards, double-decker poles, T-Poles, and flags  across the Greater Cairo.

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