Real estate developer Next Home has reappeared on the roads of Cairo with a new campaign that announces their latest project: Next Point. The ads display images of the project, as well as shots of the stars from DMC’s Abu El 3rosa sitcom, with ad copy that informs viewers of the payment terms and name Point as the codeveloper of the project. Launched during the first days of May, the campaign uses large uni-poles, gates, billboards, double-decker poles, T-Poles, and flags across the Greater Cairo.
