INSITE OOH Media Platform

In an ambitious, bold move Centrada Developments has released a campaign raising awareness on their real estate offering Belong Villa Community and this follows their previous appearance in August 2024.

The brand has taken a leap of faith with this project as they truly did their best at perfectly curating not just a destination but a living breathing community that carries character and gradually becoming a home for many while becoming a place you want to be at. A bold promise but supported by a strong stance since the brand has acquired many accomplishments while being one of the leading entities in the real estate industry with many projects brightly perfecting their portfolio. Since the brand’s start it had one vision that has pushed all its projects in one direction which is creating a place people want to be at a palace that feels like home, while having a specific mission of creating diverse projects and utilizing our thorough know-how in real estate development, while upholding an unparalleled construction speed and the highest standards of showcasing distinctive design concepts. All this being said, anticipation has risen around how this project will come out. 

The visuals are very sleek and carry simplicity as the key theme of this campaign while using minimalistic photography however to contrast this minimalism solid color background have been utilized to create a fuller esque to the ad copy. All while having the campaign's tagline “A Way Of Life Where You Belong” and the brand’s logo with the usage of a font style that supports the overall identity of the project. 

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.