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Ferrero Group has launched a new OOH campaign to present their special rebranded packaging for popular chocolate-spread brand Nutella.
A special edition for Ramadan that features colorful mosaics, the ads present the great variety of rebranded designs with ad copy that reads “I’m no different”.
The campaign was launched during the first week of May and uses uni-poles, gates, billboards, and mega signs across the Greater Cairo.
Industry: Food & Beverages
Advertiser: Ferrero Group
OOH Size: Billboard | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Global Brand | Ramadan Campaign | Rebranding Campaign
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