
Hayah by Jawad Developments Offers the Perfect Life on Billboards

Real estate company Jawad Developments has climbed up on Greater Cairo’s OOH platform with a new campaign announcing the launching of its contemporary project “HAYAH October Residence.” Jawad Development’s prior successful OOH appearance was during February 2024 when it was advertising for the delivery of its Val Plaza project. Jawad Developments is currently back on track launching in 6th of October city while the OOH campaign is considerably distributed across high-traffic areas across Cairo to reach the maximum number of target audiences and potential investors and buyers.
The OOH campaign has vibrant and eye-catching visuals that use the main tagline which translates to “A Complete and Integrated Life.” The campaign also prominently displays HAYAH October Residence’s official logo along with Jawad Development’s logo to raise brand awareness and familiarity. The billboards also include the company’s official logo for additional information. One of the campaign visuals portrays the elegant apartment blocks available at the residence which have a pool view surrounded by sunbeds and umbrellas. Another visual shows a father carrying his younger daughter on his shoulders while she puts her hands on his eyes. They both look cheerful and happy which reflects the tagline of the campaign.
Other visuals are fairly simple displaying the logos and tagline solely along with a red flower that is unified in all the visuals. Red is found to be the most intense color that can attract attention and invoke strong emotions such as passion and love. Hayah October Residence Compound enjoys a prime location in October, situated directly on Al Wahat Road, near MSA University, the tourist walkway, and Carrefour. It offers buyers flexible reservation and payment plans, including low down payments and extended, interest-free installments, making homeownership more accessible.
For more about Jawad Developments' campaign types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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