A new outdoor campaign has started to spread across the Greater Cairo, with an enigmatic message that advocates for agriculture.

  The ads, which appeared during the first days of May, display the ad  copy in bold white font over dark green backgrounds, inviting viewers to  “Transfer to agriculture”.

The campaign uses uni-poles, billboards,  mega signs, gate combinations, T-poles, and flags on selected locations  across the city.

Anonymous OOH teaser campaign reclaims agriculture-00Anonymous OOH teaser campaign reclaims agriculture-01
Anonymous OOH teaser campaign reclaims agriculture-00Anonymous OOH teaser campaign reclaims agriculture-01

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