International shopping retailer Carrefour has launched a 2-in-1 OOH campaign that announces the take-off for the Ramadan season, as well as the launch of their new online store in Egypt. With ads that display both initiatives individually over branded light-blue gradients, the campaign started during the first week of May and can be seen on strategic locations across the Greater Cairo using large uni-poles, gate combinations, mega signs, and double-decker.
