
Lattafa Redefines Luxury with Their Latest Fragrances on Dubai’s DOOH

Lattafa Perfumes unveiled its newest fragrances in a striking outdoor campaign across Dubai, elevating the brand's luxurious image. Lattafa’s ad promotes three different fragrances to fit different preferences across the busy roads of Dubai following their prior successful OOH campaign which was 1 month ago when the cosmetics & personal care brand was advertising for “The Kingdom.” Lattafa is currently back on track with a new campaign that was released during the second week of January. The campaign is a single-format one that utilizes digital screens across Dubai.
Some ad visuals portray the famous “Khamrah” fragrance with an orange-gold hue in the background to match the bottle. Orange is a psychologically significant color, recognized for its energizing, creative, and mood-enhancing effects, while also promoting warmth, healing, and a sense of balance. Khamrah by Lattafa Perfumes is a spicy and aromatic fragrance for both men and women. Released in 2022, it features top notes of cinnamon, nutmeg, and bergamot, a heart of dates, praline, tuberose, and Mahonial, and a base of vanilla, tonka bean, amberwood, myrrh, benzoin, and Akigalawood.
Other ad visuals portray Teriaq Intense with a sunset background to set the mood. Teriaq Intense, a new fragrance by perfumer Quentin Bisch, is a bold and unique scent. This intense fragrance opens with vibrant notes of bergamot and saffron, transitioning to a heart of plum liquor and cinnamon. The base settles with a warm and sensual blend of tonka bean, amber, and benzoin, creating a truly captivating and unforgettable experience.
A separate visual shows the brand-new Eclaire perfume with a burgundy-pink hue as the backdrop to match the color of the bottle. Burgundy symbolizes sophistication and ambition, while pink is often associated with a calming and soothing effect. This fragrance unfolds with a captivating opening of sweet caramel, milk, and sugar, reminiscent of a delicious treat. At its heart, delicate white flowers blend with golden honey, creating a floral and honeyed bouquet. Finally, the base notes of vanilla, praline, and musk envelop you in a comforting embrace of creamy sweetness and warm sensuality.
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