Hardee’s Egypt launches a new OOH campaign to advertise their new Angus Beef Burger sandwich.

The ads showcase the delicious sandwich, Angus thick burger patty with an Italian bruschetta spread towered with melted mozzarella cheese.  The sandwich appears over the brand’s regular black background with ad copy that simply reads the product’s name in bold and Hardee’s delivery hotline, as we saw in their previous “amazing value” campaign.

The campaign uses Large and X-Large uni-poles, Gates, and Megas, and can be seen in strategic locations across the Greater Cairo.

Hardee’s launches new Angus Burger-00
Hardee’s launches new Angus Burger-00

The Art & Science of OOH

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