Carrefour’s new OOH campaign strikes on Greater Cairo’s billboards celebrating their anniversary with great deals and prizes. The retail shopping brand, Carrefour, has a new campaign which stands out during the festive season of the new year. Carrefour’s previous successful OOH campaign was during November 2024 when it was promoting 50% off for Black Friday. Carrefour is currently back on track with a new campaign celebrating 22 Years according to billboards. The visuals use the ad copy “On Carrefour’s 22nd Birthday” and “From 1 January - 16 February” there will be big discounts and amazing deals. The visual also shows a big number 22 and highlights that Carrefour has been established for “22 Years.” Another visual that continues the ad copy from the first visual states that “All Your Wishes Will Come True,” portraying home appliances such as; a television, washing machine, and fridge. The visual prominently displays Carrefour’s logo on the top left of the billboard while also highlighting at the bottom banner that payments can be done through; CIB, ValU, Banque Misr, National Bank of Egypt, QNB, Souhoola, Contact Now, Forsa, and Aman. Inquiring more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.