Telecom Egypt  continues an unstoppable OOH strategy with a variety of campaigns that  alternate between tariff plans, cross-promotions, and now also brand  positioning.

While some leftovers from previous campaigns are still  on the roads, the new mobile network has just turned its focus this  month to internet services, with the ambitious slogan “We are the origin  of the net”

The new ads use complicated abstract artwork over  branded purple backgrounds and can be seen on large uni-poles and  x-large uni-poles, as well as billboards on many districts across the  Greater Cairo.

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