Union Properties launched its debut OOH campaign in the UAE, focusing on Dubai, in the first week of January 2025. This campaign utilized both digital screens and traditional hoarding formats to promote their Takaya development. The campaign's design features a consistent three-section layout against a clean white background, creating a modern and open aesthetic. The left section of the advertisement showcases an exterior view of the Takaya buildings, highlighting their modern high-rise architecture, incorporated greenery, and surrounding palm trees, evoking a sense of luxury and comfortable living. The central section features the bold red UP logo for Union Properties, followed by the stylized Takaya name and essential contact information, including a phone number and website address. This placement ensures immediate brand recognition and provides direct access for interested parties. The right-hand section presents an interior view of a Takaya residence, depicting a spacious living area furnished with modern pieces, including a curved sofa, armchairs, and a grand piano. The image employs a sophisticated, muted color palette with neutral tones and subtle pops of green, complemented by large windows that suggest ample natural light and desirable views. The campaign also incorporates bilingual text, with Union Properties and ENRICH YOUR SENSES appearing in English alongside their Arabic translations respectively, ensuring broader audience accessibility. The campaign's color scheme is simple yet effective, using the dominant white background for openness, the bold red UP logo for contrast and brand visibility, and natural, muted tones within the images to reflect the development's luxurious nature. The strategic positioning of elements, with brand names at the top, contact information centrally located, and visual context provided by the flanking images, creates a cohesive and informative message across both digital and traditional OOH formats. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.