Business conglomerate Reedy Group  seems unstoppable in the outdoor scenery of Greater Cairo, with  different OOH campaigns for their several hair cosmetics brands.

 Their latest campaign promotes their brand Herba Vita, a range of 6+  active oils-powered products specially designed for hair care, with ad  copy that empowers viewers to “Make your first impression”.

The ads  display the wide range of products in V-formation and started to spread  across the Greater Cairo during the last week of April with uni-poles,  billboards, double-decker poles, and mega signs.

Reedy promotes Herba Vita on the roads-00Reedy promotes Herba Vita on the roads-01
Reedy promotes Herba Vita on the roads-00Reedy promotes Herba Vita on the roads-01

The Art & Science of OOH

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