First time on OOH real estate developers Orbit Developments climbs on Cairo’s outdoor advertising platform with a new campaign for its latest project Midgard Residence. Midgard Residence has previously been spotted on Greater Cairo’s OOH during September 2023 when it when it used the approach and tagline “inspired living,” however, the main advertiser for the prior campaign was Kaizen Urban Development (KUD), so it seems that multiple developers are working on the contemporary project. The campaign is heavily distributed across Cairo to grab the attention of a large number of potential investors and buyers. The campaign’s visuals are captivating and vibrant using the main tagline “Many faces of life at Midgard Residence.” The campaign also portrays KUD’s logo and states that the project is “Created by” them. The rather long ad copy “The life you’ve always envisioned is not a distant dream but a tangible experience. Welcome to life with Midgard, an exclusive part of the Tree of Life. Here you can truly live your dreams, discovering where you belong and embracing bliss. Remember you only get one life to live, and this life happens here.” There are two main visuals used for the campaign; one has a blue background and shows a painting of birds on beautiful pinkish-white flowers, and the other shows a breathtaking butterfly on hot pink flowers. This natural vibe reflects what Midgard Residence is bound to offer. The billboards also prominently display the Orbit Developments logo stating that the developers have “developed” this project. The billboards also state that Midgard Residence is in “West Cairo.” Midgard Residence in Zayed City showcases modern design and meticulous planning, offering a luxurious and integrated living experience. It provides a variety of thoughtfully designed homes to suit different needs. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.