Egyptian Furniture and Interiors brand In & Out has hit the billboards of Greater Cairo again with a new outdoor campaign that advertises new discounts of up to 35%. Playing with a mix and match of monochromatic partitions, the ads keep their renowned sofa design and the brand’s slogan “Choose your lifestyle”. The artwork is packed with vibrant colors and elegant simplicity that offer prominence to the discount. A variety of OOH types and sizes, as well as Special Set-ups and combinations of billboards give visibility to the brand, along with double-decker poles, billboards, mega-signs and uni-poles that spread the outdoor campaign across the Greater Cairo.
