Egyptian developer City Edge is back on the roads of Greater Cairo with a new OOH branding campaign. Over dark backgrounds, the developer has chosen the slogan “Shaping the cities of the future” and includes all the locations of their developments – though not the projects names like other developers do. The campaign started to spread towards the end of April and uses uni-poles, gates, billboards, doubled-decker poles, and mega signs on selected locations across Greater Cairo.
