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Egyptian developer City Edge is back on the roads of Greater Cairo with a new OOH branding campaign.
Over dark backgrounds, the developer has chosen the slogan “Shaping the cities of the future” and includes all the locations of their developments – though not the projects names like other developers do.
The campaign started to spread towards the end of April and uses uni-poles, gates, billboards, doubled-decker poles, and mega signs on selected locations across Greater Cairo.
Industry: Real Estate
Brand: City Edge
OOH Size: Billboard | Flag | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Branding Campaign
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