INSITE OOH Media Platform

The awaited movie "Bedh Sa'at Fi Youman Ma," makes a suspenseful appearance upon Cairo’s billboards, packed with brilliant actors including Hesham Maged, Hannah El-Zahed, Mai Omar, Asmaa Galal, Khaled Anwar, Mayan El Sayed, Mohamed Sallam, Huda El Mufti, and Mohamed El Sharnouby.

The film, in its promotional campaign, has erected billboards throughout the city with its flashy poster. Serving as a promotional tool for the film, as well as celebrating the toiling team of filmmakers who have worked on it. Billboards host striking visuals that use an engaging and dramatic design to gain the attention of passersby and create hype about the film.

Names of the film crew are emblazoned on the billboards, showing the teamwork behind any cinematic vision onto the screen, having been under the Production of Ahmed El Sobky, and the Direction of Osman Abou Laban. The outdoor campaign not only advertises the film but also involves the audience in the process of connecting with the characters and theme even before they enter the theatre. The ad copy also notes the film’s release date in theaters, that being the 26th of December. 

To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.