Luxury jewelry brand Swarovski recently climbed on Dubai’s digital screens with a captivating new campaign featuring renowned singer Ariana Grande showcasing its new collection “Millenia.” The campaign utilizes digital screens and was released during the third week of December following Swarovski’s previous successful OOH appearance during February 2024 when it collaborated with Yateem Optician to launch a new eyewear collection. Swarovski is back on billboards even stronger with vibrant and colorful visuals using the main tagline “Ariana Grande in Swarovski Millenia.” The visuals portray Ariana Grande in an aesthetically pleasing photograph wearing dazzling pieces from the contemporary and elegant collection including necklaces, bracelets, earrings, and rings. Millenia is the iconic necklace and collection and it is renowned for its dazzling beauty. It features a cascade of brilliant crystals and is sure to shine this season. The campaign encourages audiences to embrace a bold look like Ariana Grande and layer multiple chokers with effortless confidence. Some of the pieces shown on Ariana Grande include; the Millenia Choker, Millenia Octagon Watch, and the Millenia Bangle. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections.
