Saudi-Egyptian developer Marakez has surprised the real estate market with the announcement of a new mixed-use development in New Cairo.
Following the successful launch of AEON Towers in 6th of October City – along their commercial developments under the umbrella of “Central West“, the developer is now moving East with the launch of their first project in New Cairo, under the name of District 5.
The ads feature the branding of the project, which mixes a variety of isolated elements over different backgrounds in tones of sepia as well as black and white, with ad copy that announces “A MARAKEZ mixed-use development in New Cairo”.
Launched during the second half of April, the campaign spreads strategically with large and x-large uni-poles, gates, double-decker poles, mega signs, lightboxes, and serials of great visibility in various locations across Greater Cairo.
Industry: Real Estate
Brand: District 5
OOH Size: Gate | Large uni-pole | Mega Sign | Serial | X-Large uni-pole | Lightbox
Region: North Africa
Tags: Branding Campaign | New Cairo | Product Launch
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