The Dubai Shopping Festival illuminates the city, turning it into a vibrant and exciting place. DSF Nights is back on Dubai’s digital screens with a captivating new campaign featuring some of the Arab World’s most prominent stars; Ragheb Alama, Fayez Al Saeed, and Rahma Riad, which are set to be the new panel for X Factor. The single-format campaign utilizes digital screens and was released during the third week of December. DSF Nights’ prior successful OOH appearance was last year during December 2023 and was also raising awareness of the annual festive event. The visuals point out that this is the 30th edition of Dubai Shopping Festival, the longest-running retail festival in the world, and that the event will be held at “Festival Bay, Dubai Festival City Mall” from the 6th of December 2024 to 12 January 2025. There will also be X Factor “Every Sunday 22:30 UAE” according to billboards, and this will be held from “8 Dec Till 12 Jan.” The visuals also highlight that the event is “Free To Attend” and that people can now “Save Your Spot on Blue.” The center of the billboard shows the X Factor logo with Ragheb Alama, Fayez Al Saeed, and Rahma Riad popping out of it. The campaign also highlights a main sponsor which is Dubai Channels. This event will feature top-notch performances, unbeatable deals, and daily adventures for everyone to enjoy. The world-famous DSF will highlight Dubai's finest offerings this winter, turning the city into a thrilling and captivating destination throughout the festival's 38-day extravaganza. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections
