Peugeot has landed on Greater Cairo’s billboards with a captivating OOH campaign raising awareness on its latest model, the new Peugeot 3008 and displaying it on a massively distributed campaign. The French car manufacturer is back on the outdoor advertising arena once again after its prior successful OOH appearance back in February 2022 when it was advertising for 2022 car models. The visuals display the new Peugeot 3008 exterior in Celebes Blue taking an aesthetically pleasing side photograph of the car. The ad copy “Peugeot New 3008” dominates the top of the billboard to give people detailed information about the new car. Other visuals portray the car from the front while some visuals portray the car from the back also showing the side of it. The visual also represents Al Mansour Automotive as the official automotive dealer in Egypt. The exterior design of the Peugeot 3008 highlights its assertive character, balance of strength and smoothness. The top-of-the-range model marks the beginning of a bold new era of modernity. Separate visuals demonstrate the car’s luxurious and elegant interior. The steering wheel is shown along with the dashboard. The campaign also presents the fact that Peugeot recommends Mobil 1 as the main sponsor. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
