After their last OOH campaign, Dior's 2024 Cruise Collection takes center stage in Dubai this December with a striking billboard campaign marrying gothic romance and punk aesthetics. With inspiration from the storied life of Mary Stuart, the fashion wear collection designed by Maria Grazia Chiuri brings together the elegance of Renaissance fashion and the rebellious energy of contemporary design on Dubai’s streets. Photographed by acclaimed photographer Brigitte Niedermair, the campaign embodies the drama of Drummond Castle in Scotland. Models Tanya Churbanova and Sanija Dalecka bring Dior's vision into being on the visuals, from taffeta ball skirts worn under tartan coats, to velvet capes embroidered with minute detail. The Dubai campaign's larger-than-life visuals capture the opulence of the collection, which includes iconic pieces such as the Lady Dior bag and D-Fight boots. The sleek white background of the billboards allows the rich textures, bold silhouettes, and moody gothic palette to create a striking visual impact. The new campaign hit Dubai in the second week of December on uni-poles, hoarding, and digital screens.
