THAT Concept Store, a luxury retailer situated in the esteemed Mall of the Emirates, has introduced a captivating outdoor advertising campaign. This campaign highlights the store as the premier destination for discerning gift-givers in the United Arab Emirates. The campaign utilizes unipoles and digital screens across Dubai and was released during the second week of December following the brand’s prior successful OOH appearance during November 2023. THAT Concept Store offers a special selection of one-of-a-kind products. Their eye-catching billboards, with bright colors and simple messages, feature models and products that highlight the store's focus on thoughtful gifts for UAE customers. By tugging at heartstrings, THAT Concept Store becomes the top choice for heartfelt presents and iconic fashion choices. To make shopping easier, THAT Concept Store's billboards have information like the store's address and website, so customers can find the store or check out their products online. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.