Automotive dealer Diamond Motors has raced to reveal their OOH campaign and expose the launch of the latest Mitsubishi model in Egypt, the all-new Eclipse. Following the recent teaser that displayed an eclipse and asked viewers if they were “Ready for the Eclipse”, the new ads keep the eclipse artwork in the background as a die-cut and display the new model upfront in a vibrant red color. The reveal outdoor campaign started to spread around mid-April and can be seen on large uni-poles, gates, billboards, mega signs and serials of great visibility across the Greater Cairo.
