Egyptian developer El Batal Group is back on the billboards to celebrate their anniversary with a special promotion for all Rock compounds in East and West Cairo. Following their comprehensive awareness outdoor campaign launched before the summer, the real estate developer is back to celebrate their 15 years in the industry with an alluring promotion of 30% on the down payments for all Rock compounds. Over pale backgrounds, the ads portray a motif of the 100 EGP note, surrounded by ad copy that informs viewers of the investment opportunity and the anniversary in a mix of black and orange typo – following the brand’s official colors. The campaign was launched during the first week of October and uses uni-poles, billboards, mega-signs, and T-Poles across several districts of Greater Cairo.
