Egyptian developer Eastern Constructions has released a new OOH campaign to announce the launch of their upcoming beach project in the Red Sea.

  Under the name of Sea Taj, the ad copy informs viewers that the  vacation resort will be developed in Hurghada and will offer “luxurious  beachfront suites”. The ads display images of a clean blue ocean, and so  far only display the name and logo of the project.

The campaign hit  the roads during the second half of April and can be seen large  uni-poles, gates, billboards, and lightboxes across the Greater Cairo.

EASTERN goes further east to launch Sea Taj-00
EASTERN goes further east to launch Sea Taj-00

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