BNW Developments and Burj Mayfair launched an OOH campaign in Dubai and Sharjah to promote the Legacy Concert featuring Asha Bhosle and Sonu Nigam. The concert will be held on December 29, 2024, at the Coca-Cola Arena. The OOH campaign uses hoarding and bridge billboard formats in the streets of these 2 cities. The billboards feature a simple and elegant design with a white background and bold text. The names of the performers, the date of the concert, and the Coca-Cola Arena logo is prominently displayed, along with the other partners and organizers logos. The OOH campaign is expected to generate significant buzz for the concert and drive ticket sales, as it features 2 big stars. Asha Bhosle, a renowned Indian playback singer, actress, and entrepreneur, has made significant contributions to Hindi cinema. Her versatility and influence have earned her recognition as one of the greatest singers in the industry. Sonu Nigam, a multi-talented Indian artist, excels as a playback singer, music director, dubbing artist, and actor. His incredible vocal range and ability to adapt to various genres have made him one of India's most sought-after singers, with a discography of over 4000 songs in languages like Hindi and Kannada. By using OOH advertising, BNW Developments and Burj Mayfair are leveraging a powerful medium to reach a large audience and create excitement for the Legacy Concert. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
