The UAE comes alive with the launch of Winter Nights Season 3’s outdoor advertising campaign, bringing the vibrant atmosphere of Jumeirah Beach Residence. Following their prior appearance in UAE’s outdoor arena, JBR’s homey outdoor advertising campaign invites families and friends to partake in a unique experience filled with outdoor movie nights and themed entertainment, all set against the stunning backdrop of the beach. Running for three months, Winter Nights Season 3 is packed with outdoor movie nights that cater to all ages, encouraging families to gather under the stars to watch classic and new films, with a blanket and a warm beverage in hand. The ad encourages visitors to shop, dine, and play, making sure that every minute of their winter is spent in joy and laughter. This out-of-home campaign perfectly captures the spirit of the season with heartwarming visuals of friends and families laughing together over delicious meals and sipping hot beverages. These are visuals that evoke feelings of joy and comfort, making it clear that Winter Nights is a time for connection. The screen also mentions the dates on which the Winter Nights Season 3 will be running, that is from the 18th of October to the 31st of December. The campaign was featured on Digital Screens in the first week of December.
