Milestone Developments, a pioneering real estate developer which we have been witnessing lately on the OOH platform, has popped up once again on Cairo’s outdoor advertising scene after its prior OOH appearance which was very successful one week ago advertising for its project The Cord. Continuing on the same path, Milestone Developments is also raising awareness and promoting The Cord in this new campaign. The campaign uses the main tagline “Business Power by The Cord” which is identical to the one used in the previous campaign. However, what’s different is that this campaign is more of a promotional one, highlighting that there’s a “5% Downpayment” and “Up To 10 Years Installments,” while the previous campaign was more of a launching campaign. The ad copy also highlights that the project is called “The Cord Business Complex,” and that it will be in “West Cairo” 6th of October. Similarly to the previous campaign, the ad copy also points out that this project will have units of “Retail, Admin, Clinics,” while the visual is divided into 4 quarters and two of these quarters display the vision of how The Cord Business Complex will look like. The visuals seem sleek, captivating, and contemporary and the architecture is definitely modern which is bound to grab attention on the roads. Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
