Rabanne, formerly known as Paco Rabanne, is a French luxury fashion house established in 1966 by the Spanish-born, French fashion designer Paco Rabanne. Rabanne has climbed up Dubai’s DOOH platform with a first time campaign featuring supermodel Gigi Hadid advertising for its new fragrance Million Gold for her. This campaign utilizes digital screens and was released during the first week of December. Million Gold for Her is a captivating fragrance that combines bright citrus notes, rich florals, and a warm, alluring base. This groundbreaking scent is a first for the brand. As a renowned supermodel known for her bold and fearless style, Hadid was the ideal choice to represent Rabanne's new fragrance. Million Gold For Her is the first fragrance in a new collection that captures the essence of a successful, radiant woman. The ad visual portrays Gigi Hadid wearing a shiny gold outfit and holding an enlarged sized perfume bottle of the Million Gold fragrance against a black backdrop. The ad copy used is “MILLION GOLD” as well as “The New Fragrance” and at the bottom of the billboard, Rabanne’s logo is prominently displayed. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
