Following the success of last November, ICEC has launched an OOH campaign to announce the new edition of Home Design Show. Over dark color backgrounds, the ads inform viewers of the upcoming new edition with red typo of great contrast. Real estate developer SODIC appears as the new partner of the organizer, and takes a prominent place in the ads too. The campaign hit the roads during the second half of April and uses mega signs, lightboxes, serials, and T-poles in various locations across Greater Cairo.
