As the winter season sets in, McCafé emerges as the ultimate destination for warmth and comfort as our savior offering a cozy escape with its delightful coffee options McDonald's has been popping up on out-of-home advertising promoting McCafé showcasing vibrant yellow cups inviting passersby to explore the enchanting world of coffee, the billboards highlight the delicious offerings that McCafé brings, ensuring that coffee lovers are dipped in the warmth and joy of their favorite brews, creating a welcoming haven for everyone during the colder month. The campaign features in strategic placements and builds on the durable successful OOH campaign since 2021, prominently displaying the catchy winter slogan, Want Coffee? Simple! highlights three of McCafé's popular coffee items Cappuccino, Americano, and Latte, while incorporating Arabic text to effectively engage with the local demographic, ensures that its message of warmth and simplicity reaches a wide audience this winter. You can check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, for in-depth information about McDonald’s newest campaigns.
