CCR Developments launches a new powerful campaign on Greater Cairo’s outdoor advertising platform raising awareness on its brand identity and on its newly established projects “Frontgate New Capital” and “Core The Business Hub.” CCR Developments’ previous successful OOH appearance was back in September 2022 when it was its first appearance on OOH and the brand was encouraging audiences to invest in the project Frontgate. CCR Developments is back on billboards even stronger with captivating and vibrant visuals using the main tagline “Consistency. Commitment. Reality,” portraying a lion in the background which symbolizes strength and power while also resembling that the developers are the pioneers in the field of real estate like the lion is king of the jungle. Each first letter of the tagline is in capital letter which in the end forms the abbreviation “CCR” which is a very creative aspect of the campaign. What’s different is that the lion is dressed in professional attire which is bound to grab the attention of passersby. The visual also points out that CCR Developments have establishments that offer “Commercial, Clinic, Admin” units. It also highlights that it has a financial plan that goes by “InstaRent” and “InstaROI.” The billboard also includes the official hotline and website of the organization for additional information. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about CCR Developments’ campaign.
