Kay 90 is the latest business complex by Kandeel Developments in New Cairo strategically located in the vibrant heart of New Cairo, offering commercial, administrative, and medical spaces Kandeel Developments has launched an OOH campaign in Cairo to announce its most recent commercial project. The campaign utilized a bold black background reflecting the project's uniqueness and security, the ad text Admin, commercial, and medical, highlighting that the project is designed to cater to businesses and professionals seeking a premium location with modern facilities. Additionally ‘KANDEEL’ name appeared capitalized and boldly making it easier for viewers to recall the name, and emphasizes the project's significance, ensuring it stands out in a crowded advertising landscape. The campaign has gained significant visibility in the eastern regions of Greater Cairo and along the ring road, limited in the downtown region and is virtually nonexistent in the western parts of the city. Notably, Kandeel Developments is an Egyptian joint-stock company, one of Kandeel Group companies, established by well-experienced management with more than 15 years of experience in real estate in Egypt and the Gulf area. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.