Liu Jo Milano continues to set benchmarks in the fashion industry redefining modern glamour with the New Glam as an invitation to express your personality with fine looks and accessories that convey style and uniqueness. the Italian fashion brand celebrated its high-quality designs and attention to detail on digital screens displaying the brand's latest collection inviting fashion enthusiasts to the new bold era of luxury, the screen portrays a model that focuses on classic and chic tailored suits expressing super elegance appeals to individuals who seek to express their personality and confidence through fashion the advertisement highlights the brand locations in key spots such as the Mall of The Emirates, The Dubai Mall, and the Alleria Mall in Abu Dhabi as a subtle call to action. The New Glam campaign was limited in distribution but attracted passersby's attention through its placement on a digital screen which prominently shows the brand’s ability to evolve this new campaign launched following the promotion of Liu Jo's Rocking Denim Collection released two years ago.