An OOH campaign was launched in Cairo by Y The Brokers to promote their services using sleek OOH visuals following the brand’s previous OOH campaign in Egypt during February 2023. Y THE BROKERS claims to be the industry's first certified real estate brokerage. They prioritize client satisfaction by providing expert guidance on optimal real estate decisions. Offering a comprehensive range of services caters to all real estate needs to simplify the buying and selling process through integrated services and experienced agents. The visuals of this OOH campaign and messaging launched using 2 different ad faces, tag lines, and visuals, the first ad face displayed the brand’s logo Y The Brokers with a black background and red accents along with the tagline READY TO SELL OR BUY ASK Y and contact information are prominently displayed, creating a bold and eye-catching visual. The other ad face advertises Y The Brokers with a black background and gold accents, beside the tagline MAXIMIZE YOUR INVESTMENTS WITH OUR EXPERTS and contact information are prominently displayed, creating a sleek and modern visual. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
