The International Fair in the Middle East & Africa region for Processing and Packaging, Pacprocess, announced its annual exhibition at the Egypt International Exhibitions Center, concurrent with the foremost international exhibition ‘Food Africa Expo ‘ The advertisement reached Greater Cairo billboards announcing the exhibition straight to the point with the name, dates, address, and partners and sponsors which include ALSAKR for Trading & Manufacturing, BellaPack, CUBII, Elsewedy Printing House, Hi-Tech Engineering, and more prestige sponsors, highlighting the event is under the auspices of the Ministry of Trade & Industry, Ministry of Investment and Foreign Trade, and Ministry of Supply and Internal Trade, the billboards reveal the event will be held from 3 to 5 December 2024 Furthermore, the OOH campaign effectively combined both digital and traditional billboards, enabling broader reach and maximum visibility, enhanced audience engagement, and ensured a longer-lasting presence for brand awareness, as well as the strategic placements in main locations, including Mosher Road, 90th Road, Kornash el Maadi, and the highly trafficked 6th of October Bridge, further amplified the campaign's impact. It is worth mentioning that Pacprocess is the highest trade fair in the Middle East & Africa region for Processing and Packaging is a comprehensive and highly-targeted exhibition that addresses the requirements of the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food, and industrial goods sectors in the Middle East and Africa region. The trade fair brings together local and international industry stakeholders from across the entire value chain to showcase cutting-edge technologies and forge lucrative partnerships. Discover additional insights about Pacprocess's campaign by exploring Monitoring Out-of-Home (MOOH),
