Boss Eyewear has just revealed new billboards in Dubai, shaking up the fashion wear sector. The new campaign executes the power of digital screens to showcase its latest sunglasses and glasses collection, after their latest campaign. The ad prominently shows close-ups of their premium eyewear, together with a confident, modern man wearing the new frames. The Arabic headline reading “Glasses” is blended into the Boss branding for a regionally customized look that is both inclusive and modern. The sleek design, along with bold visuals, puts the focus of Boss Eyewear’s sophistication and style. With the campaign launching at a time when shoppers are gearing up for end-of-year festivities, it's set to boost interest in Boss Eyewear's latest offerings, whether it's chic sunglasses for sunny days or stylish frames for the office. This campaign also falls in line with Dubai’s luxury status and being a fashion hub. The campaign was showcased in the fourth week of November, on digital screens.
