Food Africa, the International Trade Exhibition that specializes in the Food, beverages, and Agro-industries, has become a global brand developed to create an efficient network between international traders and Egyptian vendors, the MENA, and the African region, the continent event is set to attract wholesalers, distributors, retailers, and other industry professionals for a three-day to address the different needs of buyers and importers, as well as to serve new markets in Egypt and Africa. The annual 'Food Africa 2024 Expo,' has announced its arrival in an out-of-home campaign over its familiar red billboards, utilizing screens and static formats to effectively reach a broad audience, attracting a diverse group of interested viewers The informative billboards announce the continent expo is under the auspices of the Ministry of Trade & Industry, Ministry of Investment and Foreign Trade, and Ministry of Supply and Internal Trade, the billboards reveal the event will be held from 3 to 5 December 2024, located in Egypt International Exhibition Center, highlighting Abu Auf and Mahaseel as a Platinum Sponsors, Al Amir Group as Diamond Sponsor, moreover the Golden sponsors include Angel, Kamars and Al Amal for agricultural crops, additionally, the ad revealed more detailed and enriching information, which can quickly be grasped by having a closer look at the ad It’s worth mentioning that the campaign is prominently featured on some of the most effective and eye-catching OOH screens, including the Zayed Digital Boards (ZDB), Mehwar Panorama, and the highly visible downtown screen at Abdul Munim Riad, as strategic placements ensure maximum visibility and engagement, capturing the attention of a wide audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about International Trade Exhibitions.
