Cairo Expo has launched a new OOH campaign to announce the dates for their upcoming exhibition ASHRAE Cairo Expo, an international event specialized in cooling and heating technologies. The ads are simple in design and focus on informing viewers of the dates, location and sponsors of the event, whose logos appear at the bottom of the ads – TIBA, Samsung, LG, Schneider Electric, and Omega, among others. Launched during the second half of April, the campaign uses billboards, large uni-poles, T-poles, mega signs, and gates in various locations across Greater Cairo.
