INSITE OOH Media Platform

UAE’s Year of Sustainability leads in a new wave of change for the UAE's 53rd anniversary celebrations with an innovative outdoors advertising campaign for sustainability. The new campaign "Sustainability Starts at Home" seeks to inspire individuals towards sustainable living and shared responsibility for the future of the environment.

The new campaign highlights how sustainability must begin from home among communities, calling for all to join in, be they Emiratis or expats, to make greener choices toward the future.

The billboards that dot the roads of the UAE are central to this campaign. Showcasing clean white backgrounds, with the foreground being beautiful imagery of nature and greenery, with prominent images of farmers teaching the young in every home about agriculture and sustainability.

The campaign has taken a lead under the motto "Plan to Action" through the development of the accumulated outcomes in the past year, converting lessons of sustainability to tangible practices. The Campaign encourages all citizens and residents in the UAE to make the future better and more sustainable.

The new campaign popped up upon multiple outdoor means including Digital Screens, Hoardings, Lampposts, Mega Coms, and Bridge pillars across Dubai, Sharjah, and Ajman streets.