Sawt Music has launched an OOH campaign to announce the upcoming performance of soprano singer Hiba Tawaji at Taj City, the latest development of MNHD. Over dark backgrounds that showcase an image of the Lebanese artist, the ad copy informs viewers of the date, location and the musical direction of the show. The campaign started during the third week of April and uses uni-poles, double-decker poles, gates, billboards, lightboxes, flags, and some serials across the Greater Cairo.
