Telecom operator Etisalat by e& (previously Etisalat Group) is keeping a busy OOH schedule this month with several outdoor campaigns on the roads of Greater Cairo. Parallel to their joint campaign with Samsung S9 for the Emerald tariff plan, the new ads borrow shots of their series of TV commercials which star renowned celebs actors Bayoumi Fouad and Ragaa El Geddawy, along singers Bousy and Mahmoud Ellithy. The ad copy positions Etisalat as the “Strongest Network and Fastest Internet”. Launched during the second half of April, the campaign uses large and large uni-poles, gates, double-decker poles, billboards, and mega signs in various locations across Greater Cairo.
