INSITE OOH Media Platform

Walt Disney Studios Motion Pictures’ film Moana 2 colors Dubai’s D/OOH platform with a new outdoor advertising campaign heavily distributed utilizing digital screens across the city to reach the maximum number of target audiences including children and families across the UAE. Disney’s previous OOH appearance was during June 2023 when it was advertising for Disneyland Paris' Grand Finale as part of its 30th anniversary. Disney is currently back on billboards even stronger with the second part of the movie Moana. This campaign was released during the fourth week of November. 

The ad visual portrays the film’s main characters which include Moana who’s played by Auli'i Cravalho, Maui who’s played by Dwayne Johnson, Loto who’s played by Rose Matafeo, Moni who’s played by Hualālai Chung, and Kele who’s played by David Fane. The visuals also show other characters including Heihei the rooster, Pua the pig, and Kotu the kakamora.

The visual also portrays Disney’s official logo along with the Moana 2 logo to inform people with the name of the new movie. The ad copy also highlights that the film is “Only in cinemas November 28.” The visual portrays the character in the middle of the ocean since the movie is based on the scenario that Moana embarks on an extraordinary quest after a mysterious call from her ancestors. This journey takes her across the vast Pacific Ocean, leading her into perilous and forgotten realms. She faces challenges unlike any she has encountered before.

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