Kukūn by TLD: New Beginnings Unfold in Mostakbal City on OOH
The Land Developers climbed up on Greater Cairo’s OOH scene once again after its prior OOH appearance one month ago when it was also raising awareness for its new development Kukūn. This new campaign is considered a follow up campaign since it carries a very similar message as the prior one. The real estate developers are back on billboards with stunning photographs of Kukūn that are captivating and vibrant and are bound to grab the attention of Cairo’s OOH audience.
The campaign uses the same tagline as the previous campaign which seems to be the new establishment’s slogan; “New Beginnings Unfold” which resembles the idea that the compound is newly launched. The ad copy also points out that the project is “Development in Mostakbal City.” The visuals also portray KUKŪN’s creative logo in big type along with TLD’s logo.
The visuals also portray aesthetically pleasing photographs of the establishment including the atmosphere of the luxury villas, the pool view, gardens and green areas, and townhouses. Other visuals display the elements of a branding campaign showing only the creative logo of Kukūn with a pastel yellow background and the same abstract stripes used in the previous campaign also used as the frame around photos in this campaign.
This shows the strength and professionalism of TLD in building its brand identity step by step. Some visuals show posh interiors and elegant sofas and furnishings giving the vibe of sophistication and high-end, luxurious living.
Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
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