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Rivoli has launched a new campaign for Mido watches, marking its return to outdoor advertising after a year away, showcasing Mido's advance in the watch world, featuring the key features of the watch with obvious design, rekindling interest in the Mido brand.

The new campaign recourse the digital screen the same as its last campaign, this time to showcase the mechanism that shifts from smoky to clear, emphasizing hardness and scratch resistance with anti-reflective treatment on both sides to eliminate the reflection of light on the crystal, ensure optimum readability of the time 

The graphics are set against a deep backdrop giving passion, and highly befitting Mido's identity catching the gaze of passersby and arousing the interest of watch connoisseurs and excellence lovers.

The limited campaign is shown on Dubai Screen in the second week of November, For further exploration of the Jewelry D/OOH campaigns and their details, browse Insiteopedia.