Kia Promotes Its EV5 and Sportage L Latest Models on UAE’s OOH
Kia recently showed up on Dubai and Sharjah’s D/OOH landscape in the United Arab Emirates launching another outdoor advertising campaign following its prior appearance presenting the Kia EV9 during April 2024. Kia is currently back on billboards even stronger showcasing the Kia EV5 along with the Kia Sportage L utilizing digital screens and hoardings. The automotive campaign was released during the second week of November.
The visuals that present the Kia EV9 use the ad copy “Harmony in Motion” while promoting the car and highlighting its cost which is “Starting from AED 160,000.” The car is displayed in several different atmospheres pointing out that it can operate in many climates and situations.
On the other hand, the ad visuals that showcase the Kia Sportage L, it uses the ad copy “Make space for adventure” while portraying the car in between desert mountains. The billboard also promotes the car and highlights that its cost is “Starting from AED 92,900.” Kia’s logo is also prominently displayed along with its official slogan which is “Movement that inspires” and this is to build brand identity and familiarity through the campaign.
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