INSITE OOH Media Platform

Italian luxury fashion house Fendi recently launched a new D/OOH advertising campaign across Dubai after its previous OOH appearance 9 months ago raising awareness of its extraordinary Spring Summer 2024 collection. Fendi is currently back on billboards even stronger featuring top models Lina Zhang and Anok Yai showcasing their latest Fall/Winter 24/25 collection utilizing digital screens. This new campaign was released during the second week of November. 

Inspired by the 1980s London scene, the collection fuses the chic style of the Blitz Kids and New Romantics with classic Roman elements. The visuals show Lina Zhang wearing a beige coat that is made out of furs and leathers presented in  a variety of textures shown in a shiny finish. She is also wearing bold jewelry incorporating metal thread hardware sewn through leather bracelets, holding one of Fendi’s signature beige leather bags. 

On the other hand, Anok Yai is displayed wearing a coat that stands out for its exceptional quality of materials and craftsmanship. Its groundbreaking designs have transformed fur into a sophisticated and luxurious fashion statement. She is also portrayed holding a fur olive green bag in some visuals while in other visuals she’s wearing a signature Fendi dark brown leather bag with a Chupa Chups medallion as part of the collection signature. Fendi Roma’s logo is also prominently displayed on the visuals. 

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