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Tom Ford Eyewear presents its newest collection called Icon making an exciting return to Dubai's out-of-home advertising arena to spotlight its latest trends and styles. Tom Ford Eyewear’s previous successful OOH appearance was during November 2023 when the brand was advertising for its Winter 2023 eyewear collection. The new campaign for the Icon collection was released during the first week of November and utilizes uni-poles to showcase the contemporary collection. 

The Tom Ford Eyewear ICON is showcased in the ad copy and the model is shown wearing the FT1202 / FT1202-F sunglasses which has refined elegance and an extraordinary frame which is designed with utter beauty with details that are made to be iconic. The sunglasses are elegantly finished with gold accents that add a touch of luxury. Handcrafted Havana colors and clear acetate on the inner temples, along with a new protective coating, set the ICON sunglasses apart.

The seductive shapes and sizes are highlighted by 3D logos, reminiscent of a baguette-cut diamond, which has become the brand's new symbol. The model is aesthetically photographed with a backdrop of a city’s landscape with an atmosphere which looks like it's the winter time reflecting the fact that this is the winter collection. 

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